While each sales page and sales letter is different, the good ones have a number of things in common. They attract attention, tell a story, show proof, add a sense of urgency – in short, they have the ability to close the sale. Here is a list I gathered of just some of the things you should check for in your sales pages and letters:

Does the headline command attention?

Does the main subhead (deck copy) elaborate on the headline and make me want to read the next sentence?

Is your unique selling proposition evident?

Do you address the readers problem/pain?

Make it sound like a personal letter written to one person (the target audience)

Is your guarantee convincing?

Use active tense instead of passive tense

Use compelling details/facts/statistics to support your case

Don’t state your call to action too soon or too late

Answer the implicit question “so what?” throughout the letter

Keep in mind the 4U’s of effective sales copy: Urgent, Useful, Unique, and Ultra-specific

For a list of 36 suggestions and tips on more effective sales letters and pages, check my newsletter at http://www.yourmarketingroadmap.com/ezine6_23.htm

If you’re interested in using my services to craft more effective sales pages and letters for your business, call 1 888-650-9714.

Or check out my copy coaching program…