Guy Kawasaki’s Google Plus Book

Strange experience reading Guy Kawasaki’s Google Plus book. Thought it would be apropo to buy it on Google Play and see what happened. Well looks good on my smartphone and pretty easy to read. Google Play  also loads it up  on Chrome on your hard drive. But when I went to read it on Google Chrome, the typeface looked like Ye Old English broken typography that might be suitable for a version of Beowulf.

Here’s a screenshot of how it looks on Google Chrome. You’d think they can make the type more readable. Typeface aside, the content, as you’d imagine, is very good.

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The Kardashian Twitter Clause

As companies try to figure out how to make Twitter into an effective marketing tool they might want to take a look at th the Kardashians –
they’ve certainly made it work for them.

“Kim now charges as much as $25,000 to simply mention and link to a brand or company in a tweet. It’s so effective a tool that businesses have begun including Twitter clauses in their contracts with the family, committing the girls to a set number of tweets about their product.

‘I see a Twitter clause in almost every contract,” says APA’s Brian Dow, who works with the family on the majority of their commercial interests (WME represents the Kardashians as their talent agents). “It’s like having a photo run in a magazine. It’s another impression for a brand and another medium.’” (Hollywood Reporter)

The question becomes – once  people realize tweets are paid for – essentially ads – will that matter? Maybe. Maybe not.

See Social Media Plans

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LinkedIn’s Company Products and Services Tab – Video

LinkedIn’s new product and services feature offers new opportunities for attracting prospects on LinkedIn. Check out this video for step by step instructions on how to use it to your company’s advantage.

For the ins and outs of using LinkedIn to attract high quality leads to build your business, check out LinkedIn for leads

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What is the value of a Facebook “Liker”?

Facebook released some studies on the value of a “liker.” There are a number of benefits, but to me this appears to be the key one:

” They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.”

In other words, they are more likely to go to your website – which means more chances to have them join your list.

See Facebook’s suggestions:

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What worries Facebook executives about Google

Privately, Facebook executives have said that their biggest worry about  Google  is that it will prioritize its Google Profiles over Facebook Profiles and Pages in search results.

I don’t know why Google wouldn’t do that considering that search is its strength – and Google Profiles right now are nowhere. Yet it would be the biggest challenge to facebook pages or profiles if people knew their Google Profile would have priority in search.

Source: New York Times

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