Health concerns have long been one of the top reasons people use the Internet and social media. Now LiquidGrid, a LaJolla, CA-based tech company has develped software to mine online, health-related conversations, sifting through posts on Facebook, Twitter as well as the blogosphere.
The software “captures some 2 million posts per day about human health from social web hotspots such as Twitter, Facebook, YouTube as well as the blogosphere,” says founder and CEO Malcolm Bohm.
Based on the data the the software gathers, LiquidGrid’s customers, which include pharmaceutical and medical device companies, can develop ad campaigns that address conversations their target audience is engaging in online.
