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Financial services companies such as Citibank, Barclays, theStreet.com, Deloitte, Ameriprise, Merrill Lynch and Investorplace have used my copywriting services to achieve superior results.
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If you're looking for a freelance financial copywriter and marketing consultant, here's why you should, too.
Whether you are a marketing executive for a large financial firm or an independent advisor, you know that writing for financial services today requires more in-depth knowledege and experience than ever before. In addition, a financial copywriter needs a mix of advanced online and offline skills, as well the ability to write for different objectives and audiences.
My name is Leon Altman, and I've been a financial copywriter for over two decades, delivering marketing, sales, PR, corporate, editorial and web copy to a very wide range of clients. As a financial copywriter with a series 7 & 63, I have been able to provide my clients with an extra helping of inside knowledge, and I can do the same for you |
Here are just some of the kinds of projects I've worked on:
- - one of the lead financial copywriters for the introduction of ishares, generally considered the most successful launch of a new investment product in the past 20 years. . .
- - helped conceive and develop, and was the sole financial copywriter for an asset allocation workbook that Citibank successfully used to attract more prospects to its investment service.
- -Wrote numerous control-beating direct response winners for investment newsletters and tools (e.g. a promotion that beat a long-standing control by 444% - see samples).
- -Wrote company and research department profiles as well as industry overviews that helped build Buyside magazine into a major publication for institutional investors.
Some of my work was accomplished when I worked as a copywriter and then creative director at major ad agencies, including Wunderman; Young&Rubicam; BBDO; DDB/Needham. Much of it was done in the past 14 years as a freelance copywriter and marketing consultant.
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Here are some of the kinds of financial clients I've worked with( ranging from Fortune 100 firms to independent advisors and consultants).
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| financial advisors and consultants |
| b2b financial companies |
| stock brokers |
| financial planners |
| mutual funds |
| financial information services and publications |
| ETFs |
| investor relations |
| investment newsletters |
| trading software and online tools |
| asset managers |
| Options services |
| accountants |
| Commodities trading advisors |
| life insurance |
| life settlements |
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An extra helping of marketing strategy, planning and advice
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In addition a a wide range of copywriting projects, including direct mail, websites, email, social media, lead generation, video, press releases , articles and more (see list), I also provide clients with marketing strategy, planning and advice.
I invite you to look through this site. Check out the samples.If you're looking for a financial copywriter with this kind of experience, knowldege and track record, let's talk about your next project.
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