Here’s what happens when press releases are written by committee

The Deal Journal “awarded” this press release by Coca Cola with The Most Meaningless CEO Quote in Corporate Press Release Award (of course the year is till young, so it might be surpassed on some point. We’ll keep you posted).

The release was obviously picked over, obsessed on, written and rewritten by a team of attorneys, executives, writers, etc. Here is selection from this corporate masterpiece…

“Consistent with the 2020 Vision, our roadmap for winning together, we act today as an aligned system.Our new North American structure will create an unparalleled combination of businesses, which will serve as our passport to winning in the world’s largest nonalcoholic ready-to-drink profit pool.”

The mind reels.

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