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Here are just a few examples:

841% Improvement for IBM Direct Response Campaign

IBM called on me to write a multi-tiered direct response campaign for its medical office consulting division.

The goal of the campaign was to get medical office managers to take a technology survey which would then be followed by invitation to receive an analysis by IBM consultants.

To see more, click Sample

The campaign's response was so exceptional it was written up as a case study in direct response textbook. Here's what an IBM executive said about the campaign I wrote:

"For the first phase…we saw an 841% improvement in response over previous programs. We received more qualified inquiries for this initial phase than we had projected for the entire pilot with an increase in leads of more than 442%.

-Curt Gillespie, IBM Business Unit Executive.
(from the textbook Integrated Direct Marketing
NBF Business Books.

Taking it to the Street

....Jim Cramer, host of Mad Money on CNBC, called on me to write online sales letters, mini-sites, landing pages, ads, and opt-ins pages to boost sales for thestreet.com.

The campaigns increased new acquisitions as well as retention rates. Cramer Case Study to see more.

Smashing the control by 444%

.. Growth Report, one of the fastest growing investment newsletter publishers, called on me to write an online sales letter to drive subscriptions.

My letter beat the control by 444%.

And the entire package , along with an interview of me, was featured in AWAI's publication on top direct response copywriters: MonthlyCopywritingGenius.com

To see this letter, click Sample

Here's what the Marketing Director said:

"Leon's very first copywriting assignment with us beat our long-standing control piece by 444% right out the gate. His understanding of our target audience, insights on what makes great copy, and ability to turn around the project on-time have me coming back for more. Do yourself a favor, hire him today (unless of course, you're one of my competitors)."

- Lee Campbell, Director of Products & Marketing
Business Financial Publishing
Growth Report, Rising Star Stocks, Top Stock Insights

Marketing for Hedge Fund Owner and Trading System Creator

Created marketing materials and web content as well as offered ongoing marketing advice for Dean Hoffman, CEO of Hoffman Asset Management, and creator of one of the top 10 futures trading systems of all time (according to Futures Magazine).

See press release for trading system.

Turning case studies into memorable web stories

Shipwire.com is one of the hottest new Internet companies - offering web-based shippnig and storage solutions. But it needed its story told on the web in a more engaging, evocative way, so it could communicate its benefits with more impact. That's when the company turned to me to write engaging case studies . . .

Case study 1
Case study 2
Case study 3

Building a Business from the Ground Up

To see more, click Sample While I have created many individual campaigns over the years that made money for my clients, I've also helped build entire businesses with ongoing direct mail.

I wrote the copy for the successful launch of Buyside Magazine, a publication for institutional investors. Since the magazine was located in California's wine country, we used that as both a branding and promotional - including free bottle of "Buyside Wine" for select customers.

To see more, click Sample

For the next 3 years direct mail was the only advertising we did. I wrote all the campaigns and helped build the magazine into a top trade magazine in the field. Holmes was then able to sell the magazine for millions, and start his own winery in Sonoma, Ca.

"I've worked with Leon Altman for many years. He helped me build my successful financial magazines from the ground up. His marketing programs, sales letters and ideas were the foundation of their success. If you run a business and want it to really grow, he's the person to go to."

- Gordon Holmes,
Founder of The Gold Report, Buyside Magazine

Breaking the speed record for marketing a new cable network

When Speedvision was looking to break into cable network markets it called on me to get people to subscribe to its new channel focusing on 4 speed sports.

The unique package I wrote called, "The World is Made of Four Elements," beat previous attempts and helped the channel get a foothold in very competitive markets.

 Click Twilight Zone Letter Sample

Compelling web browsers to read the page

Job #1 for a web page is coming up with an idea that immediately grabs the target audience you want and practically compels them to read. That's what made this email salesletter I wrote successful. It incorporated the idea and graphics of the old Twilight Zone TV show and used it as a hook to talk about the topsy turvey financial world baby boomers now face.

To see more, click Sample

It all started when I worked as a copywriter and copy executive at some of the top ad agencies in the world:Wunderman, Young&Rubicam, BBDO and DDB/Needham, and continued when I established by freelance business about 14 years ago. Companies I've worked with include Time Magazine, Ameriprise, Countrywide Financial, PC World, Met Life, Apple Computer, Novartis, and Sanofi-Aventis, among others.

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My interview on AWAI's Monthly Copywriting Genius
Excerpt - click here
Full interview (subscription) Monthlycopywritinggenius


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