While 27 year old media planners and 32 year old brand managers continue to target young demographics (just as they have done for generations) – the real profits these days are in the older audience – the over 50 boomer crowd
As an SVP for research at Hallmark Cards said, the boomers offer advertisers “An audience that has assets, not allowances.”
Read more> http://bit.ly/11PhES
I’m really liking the short attention-getting headlines at the top of the Huffington Post. Whether or not you agree with their politics, the short quick headlines pull you in – and the long, clickable subheads tell you the details. Good 1-2 punch to attract lots of clicks.
For instance: when the stock market rallied a couple of days ago after a weeklong nose dive – The HP headline read: It’s Alive!
Right under that was the stock chart for the day. Good grabber.
On a headline about BofA chief and other bank execs refusing to talk to NY Attorney General Andrew Cuomo, HP ran a big this one-word headline:
Omerta ( the Mafia code of silence)
Good stuff.
For Headline templates that attract clicks and more sales, click
http://www.altmancopypro.com/headlinehelper.php
Just issued press release for launch of Headline Helper – A Free guide that includes 24 proven headline templates. These headline structures have proven to boost response rates time and time again. The Guide also shows you when and how to use these templates – and why each headline structure is effective. Press release at: http://tinyurl.com/3gyv8u
Monthly Copywriting Genius, a publication by AWAI (American Writers and Artists Institute), which focuses on top direct response copywriters, is spotlighting me in its current issue.Â
In the interview I reveal:
• How injecting “organic urgency” can boost response
• The one thing to add to your “story” that will grab the attention of your audience
• When online copy can be similar to offline copy and when it needs to be different
• How to write better headlines
• Why knowing the rational benefits of a product or service is not enough
This issue of Monthly Copywriting Genius also features an analysis of one of my recent direct response winners for an investment publication subscription campaign which beat the original control by 444%.
To read an excerpt of the interview, click copywriting interview.
To read the full interview plus analysis of one of my projects click
www.Monthlycopywritinggenius.com (subscription publication)
It’s been said that the job of a headline is get prospect to read the next line. That is true, but even better is to get the prospect to read the next line with a feeling of anticipation. Here are some headlines that do exactly that.
1) Discover the _____ hidden in your_____
(Discovering something good that is hidden, especially when it is close by, is a powerful incentive to find out more)
(example) Discover the fortune hidden in your backyard
2) Do you have what it takes to____________
(When posed the right audience, this kind of challenge is intriguing and hooks them in to reading the text.)
(example) Do You Have What It Takes To Be A Day Trader In The Hottest Financial Market In The World?
3)(a person, expert, book, report, etc. ) reveals ________________
(The word reveals in the headline is a classic. It increases the engagement factor by implying that a secret is about to be shared.)
(example) Free Report Reveals Little Known Secrets Overweight Women Use To Look 15 Pounds Slimmer Than They Really Are
4)Are you tired/ fed up with_______?
(taps into genuine frustration and desire for a change)
(example) Are you fed up with waking up tired every morning because you didn’t sleep well?
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Looking for headlines and copy that can bring more leads and bring more sales to your business? Click this link
Want to learn how to write business-boosting headlines and copy?
Then click this link
© Altman Communications 2008
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