Marketing case studies and success stories

"When you're trusting someone to
write copy for you, take a look
at their track record.

Here's mine..."

From: Leon Altman
The Copy Pro

When you work with me you're working with someone with real experience. Big-time experience. I've worked as a copywriter and copy executive at world-class ad agencies:Wunderman;Young&Rubicam; BBDO and Saatchi, as well as an independent copywriting consultant.

My clients have ranged from blue-chip marketers like IBM, Citigroup, Ameriprise, and Time Magazine, among others, to medium-size businesses and entrepreneurs.

Overall, I've been a copywriter for 25 years, and for the past 10 years, I've focused on online marketing for a wide variety of clients. Below you'll see some case studies and capsules of just some of my success stories. (After clicking on links, you can enlarge images by right-clicking on the image, then clicking the icon that appears)

Name

Marketing for Jim Cramer
I created many campaigns as chief creative marketing consultant for The Street.com, headed by Jim Cramer. You may have seen Cramer's TV show Mad Money on CNBC). I also created campaigns for individual advisors on the site, each with his/her own consulting business.

Let me take you inside some of the successful campaigns I wrote. These case studies will show the step-by-step process of creation, the rationale and the creative work that was used. See screen shots of an online tutorial, flash ads, emails, sales pages and more.

Yes, let me see the case studies

Selling Artwork Online
Tony wanted to sell surf art on the web. He had a site but no sales. Then he called on me to promote it. Now noseridingart.com is making big waves on the net. www.noseridingart.com

Fastest Growing Financial Advisor Company
One of the reasons Ameriprise is growing so fast is its focus on baby boomers.
Ameriprise created a DVD informing boomers about key changes contained in the Pension Protection Act.

I created a campaign to generate leads using the DVD. Take a look at just one part of the campaign I wrote..
.

Marketing Fruit
You don't have to be on TV to get on the Online Marketing Express. I've helped numerous small businesses. Like a scrappy business that markets an alternative to junk food in the workplace by delivering crates of fresh fruit to offices. One campaign I created targeted office managers, driving them to various landing pages with different offers via Google Ads, direct mail letters and postcards. www.thefruitguys.com

Marketing High-Ticket Online Advice
Gary B. Smith offers a very expensive, online financial advisory service. I created this lengthy online sales page knowing I had to offer strong reasons and compelling support to convince potential customers to give the service a try. I also created a series of provocative online ads to drive traffic to this web page. To see the page, click here (then click on bottom-right icon when it appears to enlarge)

The Making of a Cult
Here's part of a campaign I created for a growing cult winery in Sonoma. The campaign (emails leading to an online offer) tied together purchase of the wine with a non-profit wheelchair organization. The second part of the campaign drove sophisticated wine drinkers interested in cult wine to sign up for membership to the winery. And a new campaign is building an exclusive membership list to the winery. www.lookoutridge.com

Selling Condos Online
Being able to write high-converting sales sales pages tightly synchronized with diffeent pay-per-click campaigns is crucial to success. Here, I wrote the sales pages as well as created the pay-per-click campaign for a real estate ebook.This campaign sold a ton of ebooks when it was launched and continues to sell. To see one of the sales pages, click here.

Search Engine Optimization Services that Pay Big Dividends SEO is a big stew, with a range of ingredients: There's on-page optimization, including choosing the right keywords, smart use of meta tags, and effective internal link structure. Then there important off-page factors, such gathering relevant, one-way quality links. The trick, if you can call it a trick, is using and mixing on and off page elements together in just the right way.. That’s what I did here for the website www.Smallcaprecap.com. I blended it all together so that the site ranked #1 on msn and reached the top 10 in google for the highly desirable keyword phrase - "smallcap stocks."

Optimum Opt-Ins Getting people to opt-in may be the most important step in creating customer relationships online. By creating a demand to read an article, I quadrupled the previous conversion rate, resulting in thousands of new opt-in leads for this investment newsletter. To see opt-in page, click here

Don't get left behind in the digital marketing revolution.
go to www.altmancopypro.com

These are just a few of many client successes. And here is what some of my clients have to say:

"If you want your marketing project to succeed, he's the copywriter to call."
"I've worked with Leon for over 15 years. He is one of the very best copywriters in the business. My ad agency has clients like Countrywide Financial, so I can't afford to use anyone less than a top pro. Not only that, he recently helped me with an online business I thought would be just a hobby. Now it's taking off! If you want your next marketing project to succeed, call him.

- Tony Garzio,
          Ad Agency president, and artist.
         www.noseridingart.com
         www.belacoso.com

"If you run a business and want it to really grow,
he's the person to go to."
"I've worked with Leon Altman for many years. He helped me build my successful financial magazines from the ground up. His direct marketing programs, sales letters and ideas were the foundation of their success. Now his online and offline expertise are vital to building my new businesses. If you run a business and want it to really grow, he's the person to go to."

- Gordon Holmes,
Founder of The Gold Report, Buyside Magazine

"His ...writing ... and overall marketing savvy have been indispensable."
"I've been in charge of marketing for a number of companies in my career. And I've called on Leon Altman to write copy for every one of them. His writing, originality and overall marketing savvy have been indispensable. Now, running a strategic branding company, I of course call on Leon because his copy gets results for my clients."

       - Whitney Vosburgh,
         CEO, Whitney& Co., a strategic branding firm;
         Former VP Marketing for quote.com
         www.consultwhitney.com

". . . his sales copy always brings in more customers."
"I love working with Leon. He comes up with tons of terrific ideas and concepts. And his sales copy always seems to bring in more customers.

- Masoom Khan,
Designer for theStreet.com

"He has the sharpest creative marketing mind I know."
"I've called on Leon Altman's copywriting services and marketing advice for over 12 years. His copy is just great, and he one of the sharpest marketing minds I know.

       - Michael Kirner
               Former marketing director for MaceRich; and
               Frank Howard Allen Realtors