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Companies
such as IBM, Citibank, theStreet.com, Shipwire.com, quote.com,
Speedvision, Ameriprise, and Investorplace
have used my Special Hot Copy Sauce
to achieve superior results. Here's
why you should, too.
In
today's economy, you know that mild or medium level marketing won't cut it. It
needs to be kicked up a couple of notches. That's what happens when you add my
special hot copy sauce. It's a sauce that's over 25 years in the making. My
name is Leon Altman. For over 2 decades, including 12 years online, big companies
and small businesses alike have relied on my copywriting to capture tons of leads
and catapult sales. Online and offline. If
you're looking for a freelance copywriter to write the kind of copy that can propel
your business to new heights, look for a proven pro. Someone who has done it for
others time and time again, including web copy, direct mail, print, video, radio
and TV. Like this.... | |
841%
Improvement for IBM Direct Response Campaign
To see more, click Sample |
| IBM
called on me to write a multi-tiered direct response campaign for its medical
office consulting division.
The
goal of the campaign was to get medical office managers to take a technology survey
which would
then be followed
by invitation to receive an analysis
by IBM consultants.
|
The campaign's response was so exceptional it was written up as a case study in
direct response textbook. Here's what an IBM executive said about the campaign
I wrote:
"For the first phase…we saw
an 841% improvement in response over previous programs. We received more qualified
inquiries for this initial phase than we had projected for the entire pilot with
an increase in leads of more than 442%.
-Curt
Gillespie, IBM Business Unit Executive.
(from the textbook Integrated
Direct Marketing
NBF Business Books. | Taking
it to the Street
| |
....Jim Cramer, host of Mad Money on CNBC,
called on me to write online sales letters, mini-sites, landing pages, ads, and
opt-ins pages to boost sales for thestreet.com.
The
campaigns increased new acquisitions as well as retention rates. Click Cramer
Case Study to see more.
| Smashing
the control by 444%
To see this letter, click Sample | ..
Growth Report, one of the fastest growing investment newsletter publishers,
called on me to write an online sales letter to drive subscriptions.
My
letter beat the control by 444%.
And
the entire package , along with an interview of me, was featured in AWAI's publication
on top direct response copywriters:
MonthlyCopywritingGenius.com
|
Here's what the Marketing Director said:
"Leon's
very first copywriting assignment with us beat our long-standing control piece
by 444% right out the gate. His understanding of our target audience, insights
on what makes great copy, and ability to turn around the project on-time have
me coming back for more. Do yourself a favor, hire him today (unless of course,
you're one of my competitors)."
- Lee
Campbell, Director of Products & Marketing
Business
Financial Publishing
Growth Report, Rising
Star Stocks, Top Stock Insights
|
Looking
for hot copy and smart marketing that boost results? Use the Proven Copy Pro.
Give me a call at 888-650-9714
Or
send an email to:
leon@altmancommunications.com
| Landing
page test leads to doubling response
 |
CustodyHQ was a startup in need of more
clients. I created a video, a landing page, and a pay per click campaign to drive
prospects to the page. There was a rush of new clients.
But then I suggested
setting up a landing page test. So I created a new page- then set up google website
optimizer to test the pages. The new landing page doubled the response rate.
See
landing page | Here's
what the CEO of Custody HQ has to say :
To hear audio version, click testimonial
"His (Leon)
functions as my auxiliary brain...an extraordinarily talented copywriter...he
has the ability to take an idea and turn it into something that compels individuals
to take action."
- Seth Strader,
CEO,
CustodyHQ |
... When quote.com wanted to grow faster with the goal of being acquired,
the marketing director called on me to work on its website, write its online press
releases and tutor its staff on press releases.
"Leon's
writing on key pages of the website as well as his press releases helped raise
the quality and effectiveness of our website. In addition, his insight into our
overall online marketing process was invaluable in helping us reach our goals.
- Whitney Vosburgh, VP Marketing, quote.com
Currently CEO of Whitney Consulting |
... When the Anaheim Angels baseball team and El Torito Restaurants
launched a joint promotion, the agency involved used me to handle their online
PR campaign. Here's the result:
"I've worked
with Leon on many projects over the past 20 years. So I wasn't surprised with
the results his press releases achieved for this promotion. They led to a front
page interview for our client in the industry's leading trade journal.
- Tony Garzio, president,
Belacoso
Communications |
Turning
case studies into memorable web stories
 |
Shipwire.com is one of the hottest new
Internet companies. But it needed
its story told on the web in a more engaging, evocative way, so it could communicate
its benefits with more impact. That's
when it turned to me to take its case studies and turn them into exciting online
stories.
See
one of many case stories |
"I have
been very impressed with Leon's writing on our projects. He has a great balance
of imagination, technical literacy and communication skills. We got our projects
done on time and on budget, and we are very happy with the results. I look forward
to working with him again."
-
Nate Gilmore
Marketing Director,
Shipwire.com
www.shipwire.com
|
Building a Business from the Ground Up
To see more, click Sample | While
I have created many individual campaigns over the years that made money for my
clients, I've also helped build entire businesses with ongoing direct mail.
I wrote the copy for the successful launch
of Buyside Magazine, a publication for institutional investors. Since the magazine
was located in California's wine country, we used that as both a branding and
promotional - including free bottle of "Buyside Wine" for select customers.
|
For
the next 3 years direct mail was the only advertising we did. I wrote all the
campaigns and helped build the magazine into a top trade magazine in the field.
Holmes was then able to sell the magazine for millions, and start his own winery
in Sonoma, Ca.
"I've worked
with Leon Altman for many years. He helped me build my successful financial magazines
from the ground up. His marketing programs, sales letters and ideas were the foundation
of their success. If you run a business and want it to really grow, he's the person
to go to."
- Gordon Holmes,
Founder of The Gold Report, Buyside
Magazine |
Looking
for hot copy and smart marketing that boost results? Use the Proven Copy Pro.
Give me a call at 888-650-9714
Or
send an email to:
leon@altmancommunications.com
|
"Signups
increased virtually 100% overnight"
 |
Like many other health professionals,
Simone Mitjans turned to the web to market her services. By
changing her online marketing process and rewriting some key web pages, I was
able to transform the effectiveness of her website. |
"Leon showed
me what was missing in my business in order to attract clients, and the right
way to market. He identified a great opportunity to market my company and my services.
Then he rewrote some key pages and my website visitors and signups increased virtually
100% overnight. I am very impressed with his knowledge, commitment and dedication
to helping my company succeed."
-Simone
Mitjans
www.puremothering.com
| Breaking
the speed record for marketing
a new cable network
To see more, click Sample | When
Speedvision was looking to break into cable network markets it called on me to
get people to subscribe to its new channel focusing on 4 speed sports.
The
unique package I wrote called, "The World is Made of Four Elements,"
beat previous attempts and helped the channel get a foothold in very competitive
markets.
| |
Compelling web browsers to read the page
Click Twilight
Zone Letter Sample | Job
#1 for a web page is coming up with an idea that immediately grabs the
target audience you want and practically compels them to read. That's what made
this email salesletter I wrote successful. It incorporated the idea and graphics
of the old Twilight Zone TV show and used it as a hook to talk about the topsy
turvey financial world baby boomers now face.
|
It all started when I worked as a copywriter and copy executive at some of the
top ad agencies in the world:Wunderman, Young&Rubicam, BBDO and DDB/Needham,
and continued when I established by freelance business about 14 years ago. Companies
I've worked with include Time Magazine, Ameriprise, Countrywide Financial, PC
World, Met Life, Apple Computer, Novartis, and Sanofi-Aventis, among others.
Experience counts…
Having written copy for so many
successful projects for a wide variety of clients, I am better equipped to address
the marketing issues and challenges of your project.
In short, how to make your products and services sell.
You also get marketing savvy
My copywriting services are interwined with my marketing
experience - so you get the benefit of my strategic thinking in addition to my
copy.
And if you want more
focused strategic and planning services, I also offer standalone marketing consulting
for Internet marketing and direct response programs. See
my Internet
Marketing Game Plan for more.
What
I work on and how I can help you
I
divide my work into 4 areas:
Internet
Marketing Copy
- sales pages
-
opt-in pages
- key landing pages
- emails campaigns
- web audio and
video scripts
Direct
Mail Copy
- sales letters
- DM
packages, magalogs
Video
and Broadcast Copy
Scripts for DVDs,
radio and TV
Consulting
- Website marketing strategy and planning
-
Google Adwords
-
Web 2.0 Marketing
- Search Engine
Optimization
- Online PR
- Offline to Online campaigns
|
For proven copywriting and/or consulting services
If you're looking for powerhouse marketing
that can build your business, trust someone who has delivered truckloads of leads
and broken sales records for top marketers for over two decades. Let's talk about
your next project.
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To Spicey Marketing,
Leon Altman
The Proven Proh
Copywriting and Marketing P.S. Don't forget
to download Headline
Helper - My FREE report on headline structures and templates. |
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Guide
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