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Companies such as IBM, Citibank, theStreet.com Time Magazine, El Torito Restaurants, shipwire.com, and Ameriprise relied on this copywriter and marketer to achieve superior results.

Here's why you should, too. . .

 

To: Marketing Professionals and Entrepreneurs

From: Leon Altman


If you're looking for a someone to write the kind of copy that can propel your business to new heights, look for a proven pro. Someone who has done it for others time and time again. On the Internet, in direct mail, on video and TV.

My name is Leon Altman. For over 25 years, including 12 years online, some of the biggest names in business have relied on my copywriting to capture tons of leads and catapult sales of their products and services.

For example....

…While working as a copywriter for Young&Rubicam, I wrote some of TIME Magazine's most successful campaigns.

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  ....Jim Cramer, host of Mad Money on CNBC, called on me to write online sales letters, ads, and opt-ins pages to boost sales for thestreet.com.

IBM called on me to write a multi-tiered direct response campaign for its medical office consulting division. The campaign's response was so exceptional it was written up as a case study in direct response textbook. Here's what an IBM executive said about the campaign I wrote:

"For the first phase…we saw an 841% improvement in response over previous programs. We received more qualified inquiries for this initial phase than we had projected for the entire pilot with an increase in leads of more than 442 %."
                 -Curt Gillespie, IBM Business Unit Executive.

... Growth Report, one of the fastest growing investment newsletter publishers, called on me to write an online sales letter to drive subscriptions. My letter beat the control by 300%. Here's what the Marketing Director said:

"Leon's very first copywriting assignment with us beat our long-standing control piece by 444% right out the gate. His understanding of our target audience, insights on what makes great copy, and ability to turn around the project on-time have me coming back for more. Do yourself a favor, hire him today (unless of course, you're one of my competitors)."

    - Lee Campbell, Director of Products & Marketing
      Business Financial Publishing
     Growth Report, Rising Star Stocks, Top Stock Insights

... When quote.com wanted to grow faster with the goal of being acquired, it used me to work on its website, write its online press releases and tutor its staff on press releases.

"Leon's writing on key pages of the website as well as his press releases helped raise the quality and effectiveness of our website. In addition, his insight into our overall online marketing process was invaluable in helping us reach our goals.
     - Whitney Vosburgh, VP Marketing, quote.com
     
 Currently CEO of Whitney Consulting

... When the Anaheim Angels baseball team and El Torito Restaurants launched a joint promotion, the agency involved used me to handle the online PR campaign. Here's the result:

"I've worked with Leon on many projects over the past 20 years. So I wasn't surprised with the results his press releases achieved for this promotion. They led to a front page interview for our client in the industry's leading trade journal.
     - Tony Garzio, president,
        Belacoso Communications

In addition to helping established companies build their business, I've also helped startups grow and become big successes. For instance, I worked with publisher Gordon Holmes to launch an institutional investing magazine. I continued to write all their direct marketing campaigns, as it grew to be a leading pubicatioin in the industry.

The result: Holmes was able to sell it for $millions just a few years later and to start his own winery in California's wine country.

"I've worked with Leon Altman for many years. He helped me build my successful financial magazines from the ground up. His marketing programs, sales letters and ideas were the foundation of their success. If you run a business and want it to really grow, he's the person to go to."

- Gordon Holmes,
Founder of The Gold Report, Buyside Magazine

Shipwire is one of the hottest new Internet companies. But it needed its story told on the web in a more engaging, evocative way, so it could communicate its benefits with more impact. That's when it turned to me to tell its story online.

"I have been very impressed with Leon's writing on our projects. He has a great balance of imagination, technical literacy and communication skills. We got our projects done on time and on budget, and we are very happy with the results. I look forward to working with him again."

- Nate Gilmore
Marketing Director, Shipwire.com
www.shipwire.com

Like many other health professionals, Simone Mitjans turned to the web to market her services. By changing the online marketing path and rewriting some key web pages, I was able to transform her the effectiveness of her website.

"Leon showed me what was missing in my business in order to attract clients, and the right way to market. He identified a great opportunity to market my company and my services. Then he rewrote some key pages and my website visitors and signups increased virtually 100% overnight. I am very impressed with his knowledge, commitment and dedication to helping my company succeed."

-Simone Mitjans
www.puremothering.com

It all started when I worked as a copywriter and copy executive at some of the top ad agencies in the world:Wunderman, Young&Rubicam, BBDO and DDB/Needham, and continued when I established by freelance business about 14 years ago. Companies I've worked with include Ameriprise, Countrywide Financial, PC World, Met Life, Apple Computer, Novartis, and Sanofi-Aventis, among others.

To see some examples of my work, click Samples and Case Studies

Experience counts…
Having written copy for so many successful projects for a wide variety of clients, I am better equipped to address the marketing issues and challenges of your project.

I know how to nuance copy and tone for different target audiences...... How to find what's special about your product or service....How to uncover and develop the most compelling story angle and themes. In short, how to make your products and services sell.

You also get marketing savvy
My copywriting services are interwined with my marketing experience - so you get the benefit of my strategic thinking in addition to my copy.

But if you want more focused strategic and planning services, I also offer standalone marketing consulting for Internet marketing and direct response programs.

What I work on and how I can help you
I divide my work into 4 areas:

Internet Marketing Copy
- sales pages
- opt-in pages
- key landing pages
- emails campaigns
- web audio and video scripts

Direct Mail Copy
- sales letters
- DM packages, magalogs

Video and Broadcast Copy
Scripts for DVDs, radio and TV

Consulting
- Website marketing strategy and planning
- Google Adwords
- Web 2.0 Marketing
- Search Engine Optimization
- Online PR
- Offline to Online campaigns

For proven copywriting and/or consulting services

If you're looking for powerhouse marketing that can build your business, trust someone who has delivered truckloads of leads and broken sales records for top marketers for over two decades.Let's talk about your next project. Give me a call or write me at:

888-650-9714
or send me an email. Send to:
leon @ Altmancommunications.com

To Your Success,
Leon Altman
The Proven Pro
Copywriting and Marketing

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