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....Jim Cramer,
host of Mad Money on CNBC, called on me to
write online sales letters, ads, and opt-ins pages
to boost sales for thestreet.com.
… IBM called on me to write a multi-tiered
direct response campaign for its medical office
consulting division. The campaign's response was
so exceptional it was written up as a case study
in direct response textbook. Here's what an IBM
executive said about the campaign I wrote:
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"For the first phase…we saw an
841% improvement in response over previous programs.
We received more qualified inquiries for this
initial phase than we had projected for the entire
pilot with an increase in leads of more than 442
%."
-Curt
Gillespie, IBM Business Unit Executive.
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...
Growth Report, one of the fastest growing investment
newsletter publishers, called on me to write an online
sales letter to drive subscriptions. My letter beat
the control by 300%. Here's what the Marketing Director
said:
| "Leon's very first copywriting assignment
with us beat our long-standing control piece by
444% right out the gate. His understanding of
our target audience, insights on what makes great
copy, and ability to turn around the project on-time
have me coming back for more. Do yourself a favor,
hire him today (unless of course, you're one of
my competitors)."
- Lee Campbell, Director
of Products & Marketing
Business
Financial Publishing
Growth Report,
Rising Star Stocks, Top Stock Insights
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...
When quote.com wanted to grow faster with the
goal of being acquired, it used me to work on its
website, write its online press releases and tutor
its staff on press releases.
"Leon's writing
on key pages of the website as well as his press
releases helped raise the quality and effectiveness
of our website. In addition, his insight into
our overall online marketing process was invaluable
in helping us reach our goals.
- Whitney Vosburgh,
VP Marketing, quote.com
Currently
CEO of Whitney Consulting |
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When the Anaheim Angels baseball team and El
Torito Restaurants launched a joint promotion,
the agency involved used me to handle the online PR
campaign. Here's the result:
"I've worked
with Leon on many projects over the past 20 years.
So I wasn't surprised with the results his press
releases achieved for this promotion. They led
to a front page interview for our client in the
industry's leading trade journal.
- Tony Garzio, president,
Belacoso
Communications |
In addition to helping
established companies build their business, I've also
helped startups grow and become big successes. For
instance, I worked with publisher Gordon Holmes to
launch an institutional investing magazine. I continued
to write all their direct marketing campaigns, as
it grew to be a leading pubicatioin in the industry.
The result: Holmes was able to sell it for $millions
just a few years later and to start his own winery
in California's wine country.
| "I've worked
with Leon Altman for many years. He helped me
build my successful financial magazines from the
ground up. His marketing programs, sales letters
and ideas were the foundation of their success.
If you run a business and want it to really grow,
he's the person to go to."
- Gordon Holmes,
Founder of The Gold Report, Buyside Magazine
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Shipwire is one of
the hottest new Internet companies. But it needed
its story told on the web in a more engaging, evocative
way, so it could communicate its benefits with more
impact. That's
when it turned to me to tell its story online.
| "I have been
very impressed with Leon's writing on our projects.
He has a great balance of imagination, technical
literacy and communication skills. We got our
projects done on time and on budget, and we are
very happy with the results. I look forward to
working with him again."
- Nate Gilmore
Marketing Director, Shipwire.com
www.shipwire.com
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Like many other health
professionals, Simone Mitjans turned to the web to
market her services. By changing the online marketing
path and rewriting some key web pages, I was able
to transform her the effectiveness of her website.
| "Leon showed
me what was missing in my business in order to
attract clients, and the right way to market.
He identified a great opportunity to market my
company and my services. Then he rewrote some
key pages and my website visitors and signups
increased virtually 100% overnight. I am very
impressed with his knowledge, commitment and dedication
to helping my company succeed."
-Simone Mitjans
www.puremothering.com
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It all started when
I worked as a copywriter and copy executive at some
of the top ad agencies in the world:Wunderman, Young&Rubicam,
BBDO and DDB/Needham, and continued when I established
by freelance business about 14 years ago. Companies
I've worked with include Ameriprise, Countrywide Financial,
PC World, Met Life, Apple Computer, Novartis, and
Sanofi-Aventis, among others.
To see some examples
of my work, click Samples
and Case Studies
Experience
counts…
Having written copy
for so many successful projects for a wide variety
of clients, I am better equipped to address the marketing
issues and challenges of your project.
I
know how to nuance copy and tone for different target
audiences...... How to find what's special about your
product or service....How to uncover and develop the
most compelling story angle and themes. In short,
how to make your products and services sell.
You
also get marketing savvy
My copywriting services
are interwined with my marketing experience - so you
get the benefit of my strategic thinking in addition
to my copy.
But if you want more
focused strategic and planning services, I also offer
standalone marketing consulting for Internet marketing
and direct response programs.
What
I work on and how I can help you
I
divide my work into 4 areas:
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Internet
Marketing Copy
- sales pages
- opt-in pages
- key landing pages
- emails campaigns
- web audio and video scripts
Direct
Mail Copy
- sales letters
- DM packages, magalogs
Video
and Broadcast Copy
Scripts for DVDs,
radio and TV
Consulting
- Website marketing
strategy and planning
- Google Adwords
-
Web 2.0 Marketing
- Search Engine Optimization
- Online PR
- Offline to Online campaigns
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For
proven copywriting and/or consulting services
If you're looking for
powerhouse marketing that can build your business,
trust someone who has delivered truckloads of leads
and broken sales records for top marketers for over
two decades.Let's talk about your next project. Give
me a call or write me at:
888-650-9714
or send me an email. Send to:
leon @ Altmancommunications.com
To Your Success,
Leon Altman
The Proven Pro
Copywriting and Marketing
©
2008 Altman Communications All
Rights Reserved
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