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Companies such as IBM, Citibank, theStreet.com, Shipwire.com, quote.com, Speedvision, Ameriprise, and Investorplace  have used my Special Hot Copy Sauce to achieve superior results.

Here's why you should, too.

In today's economy, you know that mild or medium level marketing won't cut it. It needs to be kicked up a couple of notches. That's what happens when you add my special hot copy sauce. It's a sauce that's over 25 years in the making.

My name is Leon Altman. For over 2 decades, including 12 years online, big companies and small businesses alike have relied on my copywriting to capture tons of leads and catapult sales. Online and offline.

If you're looking for a freelance copywriter to write the kind of copy that can propel your business to new heights, look for a proven pro. Someone who has done it for others time and time again, including web copy, direct mail, print, video, radio and TV. Like this....

841% Improvement for IBM Direct Response Campaign


To see more, click Sample
 

IBM called on me to write a multi-tiered direct response campaign for its medical office consulting division.

The goal of the campaign was to get medical office managers to take a technology survey which would then be followed by invitation to receive an analysis by IBM consultants.


The campaign's response was so exceptional it was written up as a case study in direct response textbook. Here's what an IBM executive said about the campaign I wrote:


"For the first phase…we saw an 841% improvement in response over previous programs. We received more qualified inquiries for this initial phase than we had projected for the entire pilot with an increase in leads of more than 442%.
                 -Curt Gillespie, IBM Business Unit Executive.
(from the textbook Integrated Direct Marketing
                                 NBF Business Books.

                                Taking it to the Street


  ....Jim Cramer, host of Mad Money on CNBC, called on me to write online sales letters, mini-sites, landing pages, ads, and opt-ins pages to boost sales for thestreet.com.

The campaigns increased new acquisitions as well as retention rates. Click Cramer Case Study to see more.
            Smashing the control by 444%

To see this letter, click Sample
.. Growth Report, one of the fastest growing investment newsletter publishers, called on me to write an online sales letter to drive subscriptions.

My letter beat the control by 444%.

And the entire package , along with an interview of me, was featured in AWAI's publication on top direct response copywriters:
MonthlyCopywritingGenius.com



Here's what the Marketing Director said:


"Leon's very first copywriting assignment with us beat our long-standing control piece by 444% right out the gate. His understanding of our target audience, insights on what makes great copy, and ability to turn around the project on-time have me coming back for more. Do yourself a favor, hire him today (unless of course, you're one of my competitors)."

    - Lee Campbell, Director of Products & Marketing
      Business Financial Publishing
     Growth Report, Rising Star Stocks, Top Stock Insights


Looking for hot copy and smart marketing that boost results? Use the Proven Copy Pro. Give me a call at 888-650-9714

Or send an email to:
leon@
altmancommunications.com

Landing page test leads to doubling response

CustodyHQ was a startup in need of more clients. I created a video, a landing page, and a pay per click campaign to drive prospects to the page. There was a rush of new clients.

But then I suggested setting up a landing page test. So I created a new page- then set up google website optimizer to test the pages. The new landing page doubled the response rate.

See landing page

Here's what the CEO of Custody HQ has to say :
To hear audio version, click testimonial

"His (Leon) functions as my auxiliary brain...an extraordinarily talented copywriter...he has the ability to take an idea and turn it into something that compels individuals to take action."

     - Seth Strader, CEO,
        CustodyHQ

... When quote.com wanted to grow faster with the goal of being acquired, the marketing director called on me to work on its website, write its online press releases and tutor its staff on press releases.


"Leon's writing on key pages of the website as well as his press releases helped raise the quality and effectiveness of our website. In addition, his insight into our overall online marketing process was invaluable in helping us reach our goals.

     - Whitney Vosburgh, VP Marketing, quote.com
     
 Currently CEO of Whitney Consulting

... When the Anaheim Angels baseball team and El Torito Restaurants launched a joint promotion, the agency involved used me to handle their online PR campaign. Here's the result:


"I've worked with Leon on many projects over the past 20 years. So I wasn't surprised with the results his press releases achieved for this promotion. They led to a front page interview for our client in the industry's leading trade journal.

     - Tony Garzio, president,
        Belacoso Communications

Turning case studies into memorable web stories

Shipwire.com is one of the hottest new Internet companies.

But it needed its story told on the web in a more engaging, evocative way, so it could communicate its benefits with more impact.

That's when it turned to me to take its case studies and turn them into exciting online stories.

See one of many case stories


"I have been very impressed with Leon's writing on our projects. He has a great balance of imagination, technical literacy and communication skills. We got our projects done on time and on budget, and we are very happy with the results. I look forward to working with him again."

      - Nate Gilmore
        Marketing Director, Shipwire.com
        www.shipwire.com


      Building a Business from the Ground Up


To see more, click Sample
While I have created many individual campaigns over the years that made money for my clients, I've also helped build entire businesses with ongoing direct mail.

I wrote the copy for the successful launch of Buyside Magazine, a publication for institutional investors. Since the magazine was located in California's wine country, we used that as both a branding and promotional - including free bottle of "Buyside Wine" for select customers.

For the next 3 years direct mail was the only advertising we did. I wrote all the campaigns and helped build the magazine into a top trade magazine in the field. Holmes was then able to sell the magazine for millions, and start his own winery in Sonoma, Ca.

"I've worked with Leon Altman for many years. He helped me build my successful financial magazines from the ground up. His marketing programs, sales letters and ideas were the foundation of their success. If you run a business and want it to really grow, he's the person to go to."

      - Gordon Holmes,
        Founder of The Gold Report, Buyside Magazine

Looking for hot copy and smart marketing that boost results? Use the Proven Copy Pro. Give me a call at 888-650-9714

Or send an email to:
leon@
altmancommunications.com


"Signups increased virtually 100% overnight"

Like many other health professionals, Simone Mitjans turned to the web to market her services.

By changing her online marketing process and rewriting some key web pages, I was able to transform the effectiveness of her website.


"Leon showed me what was missing in my business in order to attract clients, and the right way to market. He identified a great opportunity to market my company and my services. Then he rewrote some key pages and my website visitors and signups increased virtually 100% overnight. I am very impressed with his knowledge, commitment and dedication to helping my company succeed."

      -Simone Mitjans
        www.puremothering.com

Breaking the speed record for marketing
a new cable network


To see more, click Sample
When Speedvision was looking to break into cable network markets it called on me to get people to subscribe to its new channel focusing on 4 speed sports.

The unique package I wrote called, "The World is Made of Four Elements," beat previous attempts and helped the channel get a foothold in very competitive markets.

 

Compelling web browsers to read the page

 Click Twilight Zone Letter Sample
Job #1 for a web page is coming up with an idea that immediately grabs the target audience you want and practically compels them to read. That's what made this email salesletter I wrote successful. It incorporated the idea and graphics of the old Twilight Zone TV show and used it as a hook to talk about the topsy turvey financial world baby boomers now face.

It all started when I worked as a copywriter and copy executive at some of the top ad agencies in the world:Wunderman, Young&Rubicam, BBDO and DDB/Needham, and continued when I established by freelance business about 14 years ago. Companies I've worked with include Time Magazine, Ameriprise, Countrywide Financial, PC World, Met Life, Apple Computer, Novartis, and Sanofi-Aventis, among others.


Experience counts…
Having written copy for so many successful projects for a wide variety of clients, I am better equipped to address the marketing issues and challenges of your project.
In short, how to make your products and services sell.

You also get marketing savvy
My copywriting services are interwined with my marketing experience - so you get the benefit of my strategic thinking in addition to my copy.


And if you want more focused strategic and planning services, I also offer standalone marketing consulting for Internet marketing and direct response programs. See my Internet Marketing Game Plan for more.


What I work on and how I can help you
I divide my work into 4 areas:

Internet Marketing Copy
- sales pages
- opt-in pages
- key landing pages
- emails campaigns
- web audio and video scripts

Direct Mail Copy
- sales letters
- DM packages, magalogs

Video and Broadcast Copy
Scripts for DVDs, radio and TV


Consulting
- Website marketing strategy and planning
- Google Adwords
- Web 2.0 Marketing
- Search Engine Optimization
- Online PR
- Offline to Online campaigns



For proven copywriting and/or consulting services


If you're looking for powerhouse marketing that can build your business, trust someone who has delivered truckloads of leads and broken sales records for top marketers for over two decades. Let's talk about your next project.

Call Leon Altman at 888-650-9714

Or send an email to:
leon@
altmancommunications.com



To Spicey Marketing,

Leon Altman

The Proven Proh

Copywriting and Marketing

P.S. Don't forget to download Headline Helper - My FREE report on headline structures and templates.

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Click image for headline templates
 
My interview on AWAI's
Monthly Copywriting Genius
 
 Excerpt - click here
Full interview (subscription) Monthlycopywritinggenius

 
Articles
 -How to Make Your Sales Pages and Letters More Effective
 -3 Ways to Add an Urgency Story to Your Sales Letters
 -Anxiety is key in determining length of landing page
 -How to Squeeze More Juice Out of Your Squeeze Pages

Specialty Services
Financial Copywriting
Healthcare Copywriting
Web Copywriting
Direct Response

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